Lee Hammock, Lead Game Designer on Fallen Earth, said in an interview that Fallen Earth "is not for everyone" and that at "50,000 subscribers, the game is profitable, and at 100,000 subscribers, Fallen Earth is extremely profitable."

They don't need WoW numbers to be a success, only to create a game on a budget that its fans will more than support.

Fallen Earth is currently on Open Beta and will be released on September, 22nd.

Via TenTonHammer