According to Jérôme Lalin from MMO developer Turbine (The Lord of the Rings Online), the subscription model is losing steam. Now, the free to play games model is winning and he considers hard to create another MMO based in paid subscriptions.

Speaking to the[a], he considers that the industry sometimes takes its time to realize the evolutions that are happening. Truth be told, more and more MMO games are making the jump to the free-to-play model.